Public Relations

Some resources

• DSpace -- marketing your repository
• DSpace -- sample communications plan
• DSpace -- choosing early adopters
• DSpace -- what to expect from early adopters
• DSpace -- lessons learned
• RUBRIC publicity planning
• Creative commons images from Flickr

PR channels

• Blog - General outlet for feature announcements and longer discussions of issues relevant to the Dryad user community; original content, news about Dryad of broad interest
• Twitter - we post two different Twitter feeds, one for general news about Dryad and open data (@datadryad), and one for notices of new data (@datadryadnew).
• Facebook page - echoes content from the Twitter account.
• Dryad announcements
  • list for announcements only
  • dryad-announce@datadryad.org
  • subscriptions: https://groups.google.com/a/datadryad.org/forum/#!forum/dryad-announce
• Dryad developer community
  • More technical, for communication among the various groups developing pieces of the Dryad ecosystem.
  • dryad-dev@googlegroups.com
  • subscriptions: http://groups.google.com/group/dryad-dev
• Dryad Partners list -- for communication with and among Dryad journal partners involved in integration
• out of date 2011 tutorial video on SciVee and YouTube - it has a DOI on SciVee: DOI: 10.4016/26563.01

See also these resources for more info:

• Social Media
• WG:Mailing_Lists
• Notifications
• All NESCent mailing lists

PR History

1. 2010-2011 Editorials announcing data archiving policies appear in partner journals
2. 2009-12 Announcements in other journals.
3. 2009-11 Start a Dryad blog.
4. 2009-5-5 UNC press release also picked up here and here
5. Put a news item on the Nescent home page. See http://www.nescent.org/informatics/initiatives.php
6. Created website.
7. Registered with ROAR and OpenDOAR
8. Many Publications.
9. Community survey.