DryadLab Branding

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DryadLab branding (logo, typography, colors, layouts)

DryadLab's visual identity should have a clear "family resemblance" to the existing Dryad brand, but with distinctive features that connote discovery and knowledge. The logo will be provided in a vector format suitable for reproduction in all needed sizes and media.

Logo ideas

One idea is to represent DryadLab modules as "fruit" of the Dryad tree. More specifically, a sort of "apple of knowledge". Here are a few variations in typography, apple shape and color:


Another possibility is to more specifically depict the nature of DryadLab activities—filtering datasets and finding meaningful patterns. Here are a few variations in color and type, using the leaves of the Dryad tree to represent noisy data: